They tried to turn Rae Sremmurd into OutKast and count us out, so we had to come out and remind them that, ‘Look, we’re here to stay.’ “I think the game is trying to turn us to some OutKast, and there’s a lot of hate and hating on us going on because we’re doing our own thing and we’re in our own lane. But OutKast is a great group and we really like them, you know what I’m saying?” “But I think that Rae Sremmurd are doing our own thing, in our own way, in our era of time and music. “Shout-out to OutKast man, they’re some originals in the game so you can never compare us ,” Jxmmi declares when NME brings up the comparison. But while the methodology of ‘SR3MM’ does feel like an extension of that landmark record, Rae Sremmurd aren’t too sure that we should be readying up their coronation as the heirs to André 3000 and Big Boi’s joint throne any time soon. If this set-up sounds like a tale that you’ve heard before, then chances are that you’re probably something of a wistful OutKast fan: the Georgia duo hit their commercial peak in 2003 by splitting off into separate camps to record the masterful double album ‘Speakerboxxx/The Love Below’. A bangers-heavy Rae Sremmurd album proper (with guest features from the likes of The Weeknd, Travis Scott and Future) was always a given, but a strong pair of solo albums from Swae (the cooing, smooth ride of ‘Swaecation’) and Jxmmi (the sturdier, trappier ‘Jxmtro’, which includes a stunning rap from Zoë Kravitz: “She wanted to come into the rapping lane, and it was lit,” Jxmmi notes in approval) proved that the duo’s star quality is there for all to see. Their ever-burgeoning fanbase was certainly gifted plenty of vibes when the trio of LPs arrived earlier this month. We just want to give you all this good-ass music: a triple-disc with three different vibes.” “We don’t even overthink it: when we decide we’re gonna do something, we do it. “It’s just another way of dropping great music,” Swae tells NME as he drapes himself across a lounge chair in the comfort of a swanky central London hotel room. In approaching their ambitious third studio project ‘SR3MM’, Mississippi brothers Slim Jxmmi and Swae Lee opted to break new ground by releasing what they say is the first-ever triple album by a hip-hop act. “We’re separate entities, but the big is when we come together.Normally it’s hard enough for an artist when it comes to devising novel ideas for album number three, but then Rae Sremmurd don’t tend to do things the easy way. “At the end of the day, we understand that we’re Rae Sremmurd,” Swae tells Apple Music. However, unlike Outkast, these solo sojourns were less a sign of a duo drifting apart than a process of shoring up individual strengths for the greater good. Outkast’s 2003 split-personality set Speakerboxx/The Love Below provided the blueprint for Rae Sremmurd’s ambitious 2018 triple-LP package, SR3MM, which supplemented the duo’s namesake record with individual full-album showcases for Slim ( Jxmtro) and Swae ( Swaecation). But in the ever-sharpening contrast between Slim’s rugged strip-club-prowling persona and Swae’s cosmic loverboy vibe, Rae Sremmurd recall another irreverent Southern rap duo. Rae Sremmurd embraced their role as the eccentric, freaky-fashioned emissaries of feel-good hip-hop, and with their chart-topping 2016 smash, “Black Beatles,” the duo crafted an infectiously melodious trap anthem that invoked the Fab Four as a yardstick for their own world-domination dreams. the Mike WiLL Made-It imprint to which they signed). Atop a chiming Mike WiLL Made-It beat, the Tupelo-reared fraternal duo of Slim Jxmmi and Swae Lee let loose with an excitable, squealing flow that was as delightfully disorienting as their handle (a reverse spelling of EarDrummers, a.k.a. In a hip-hop landscape dominated by lo-fi mumble rappers and woozy Future-isms, Rae Sremmurd’s 2014 debut single, “No Flex Zone,” hit like the high beams of an 18-wheeler lighting up an interstate at night.
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